At Hallmark, It’s Always Christmas

Christmas comes early for Hallmark. The Hallmark Channel’s Countdown to Christmas programming launched in fall with non-stop holiday movies that have snagged audiences and ratings this season. Binge-watching has become a favored and growing activity and fans seem to be some of Hallmark’s best publicists.

Countdown to Christmas has become an annual tradition that brings people together, helping them forge meaningful connections around a positive, celebratory entertainment. We have millions of passionate, devoted fans who are extremely active on social media, so they certainly help us spread the word! In addition, we have a really tight-knit family of talent, and they support one another’s projects on their own social media channels. This kind of organic promotion, which comes from the heart, and you can’t make it up! It is absolutely invaluable,” says Hallmark Media president and CEO Wonya Lucas.

Read more in my story for Forbes. com Hollywood & Entertainment.

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